Counter display
Combining different raw materials in POS materials is an important part of the process of designing and manufacturing effective sales support tools. The choice and appropriate combination of materials affects not only the aesthetics and durability of the display, but also its functionality and customer perception. The use of different materials in a single POS design allows the product to stand out from the competition, gives the display an original character, and adapts its form to the spatial conditions of the store.
Aesthetic consistency is also an important aspect.
In the presented design of a countertop display for lip oils, we used:
- PET with foil,
- lacquered MDF board,
- PMMA mirror.
Colour plays a key role in the design of POS (Point of Sale) materials, as it directly influences consumer emotions and the effectiveness of the advertising message. In this project, red plays the leading role, attracting attention from afar and adding energy to the display.
The modern, multidimensional form ensures that your product does not get lost on the shelf, stands out from the competition, and encourages interaction.
Project commissioned by the client Yeti Factory.
