Set of display furniture
We designed and manufactured a set of display furniture for the Upgrade brand, which offers a range of professional hair styling devices.The main guideline for the design was functionality that fully reflects the character of the brand, emphasizing its modernity, professionalism, and innovative approach to styling. The stand was equipped with two test counters, which allow for both effective product presentation and convenient testing. The client also wanted to clearly separate the two displays for the award-winning products. In response to these needs, the hair dryer display was equipped with a Venetian mirror top and an additional element in the form of red circles referring to infrared technology, which effectively emphasized the innovative nature of the device. In the cosmetics area, a screen with instructional videos was used to present how to use the sets and enrich the visitors' experience.
The stand was complemented by a specially designed display stand that allowed for the orderly presentation of a wide range of brushes. This ensured that the entire collection was presented in a clear, aesthetic, and functional manner.
In the central part of the stand, a QR code with the slogan “Let's get to know each other” was placed, which at the right moment takes the customer to the full offer.
Personalization makes POS materials more than just an exhibition space — they become a tool for building brand image and an engaging customer experience.
Some of the photos come from materials provided by the customer.
