Display for wood samples
The design was created with customer convenience in mind – all wood samples are gathered in one place, eliminating the need to search for them on site or in the warehouse. Thanks to QR codes, the display also serves as an educational and marketing tool, supporting sales and building customer relationships. An additional advantage is the split design, which allows company representatives to transport the display in a car.
The display combines presentation and education. The central part contains samples of construction timber, while the upper part contains samples of profiled timber, illustrating the methods of joining. QR codes link directly to the website, catalogues and social media, facilitating access to additional information about the company and its products.
The stand has been designed so that it can be easily adapted to current needs, i.e. the point of sale can be continuously modified – from changing the type of samples to replacing magnetic graphics. This ensures that the display always remains an up-to-date and attractive marketing tool.
Durable materials were used to construct the stand: wood, plywood and metal, which guarantees its strength and aesthetic appeal. Some of the elements were made from square timber supplied by the customer, giving the display a personalised character and consistency with the company's offer.
The unique character of the stand was recognised by the jury in the POS STARS competition, organised by OOH magazine during the Marketing Festival trade fair. The display received the main prize in the ECO POS category.
